"Design brings stories to life," said Yves Béhar in 1999. Today, that idea is no longer breaking news, but Béhar was one of the first to talk about the narrative content of form and the emotional connection between person and object. In the decade since, he has become one of the heroes of the design world by performing extraordinary feats of design that fuse poetry with technological innovation.
Through fuseproject, a San Francisco-based design and branding firm, Béhar has won international recognition for his work with Herman Miller, Toshiba, Nike, Microsoft and Mini Cooper. But the Swiss-Turkish designer views his role as something more than product development. "I believe design's purpose is not only to show us the future," he states, "but to bring us the future." Read more >