Possessing of one of the most inventive minds of the century, George Nelson is one of those rare people who can envision what isn't there yet. Nelson himself has described his creative abilities as a series of "zaps" flashes of inspiration and clarity that he was able to turn into innovative design ideas.
One such "zap!" came in 1942 when Nelson conceived the pedestrian shopping mall detailed in his "Grass on Main Street" proposal. Soon after, he pioneered the concept of built-in storage with Storagewall, a system of storage units that rested on slatted platform benches. The first modular storage system ever, it was showcased in Life magazine and caused an immediate sensation in the furniture industry. Read more >
