“Modern is, was and will always be clever. In that spirit today, intelligence remains at the core,” says Theo Richardson, who, together with Alexander Williams and Charles Brill, founded New York-based design studio Rich Brilliant Willing (a pithy blending of surnames – Richardson, Brill and Williams) in 2007. RBW has quickly gained recognition for its cerebral designs, which emphasize the exploration of form, reinventing familiar objects with basic materials. Similarly, composition of each part of the Rich Brilliant Willing LED Floor Lamp (2012) is based on its application. A wooden rectangular-prism shade adds warmth at the light source; a tubular steel arm lends strength and a twist – at the tip, an audio jack allows the shade to rotate 360 degrees – and a steel disc at the base provides support. Ships flat. Simple assembly required. ETL Listed. Bulb (included): LED. Total power consumption 9 watts. Made in China.
Solid American hickory with walnut stain or solid oak shade; clear-coated brushed steel arm; painted steel base; plastic fittings.
"A lot of people refer to us as a band," Theo Richardson told Architectural Digest in 2011. "To say our work represents three distinct voices singing in harmony sounds cheesy, but it's actually not a bad analogy ... Everything we make ends up representing a shared vision." Richardson shares that vision with Charles Brill and Alexander Williams, and together they make up Rich Brilliant Willing (RBW).