It would not be an exaggeration to call Ettore Sottsass the godfather of Italian design. His designs are smart, elegant, always surprising and idiosyncratic, all hallmarks of true Italian design.
Although born in Austria, Italy became the adopted home for Sottsass and his father, a well-respected architect of the rationalist movement (Sottsass always referred to himself as Ettore Sottsass, Jr., in deference to his father). After architecture school in Milan, Sottsass worked at the office of George Nelson in New York before returning to Italy as a design consultant to the Olivetti company. This appointment produced numerous concepts for adding machines, computers, and furniture, culminating with the Olivetti Valentine typewriter (1969) that he designed with Perry King. A cherry-red portable plastic typewriter, it broke away from the office equipment stable. Meant for use in any place but the office, the Valentine supremely embodied Sottsass' constant challenge to the predictable everyday object. Read more >