After receiving her master’s in product design in 2010 from Hochschule für Gestaltung in Karlsruhe, Germany, Joa Herrenknecht moved to New York to work for Studio Dror. She earned her second degree in graphic design in 2011 after studying in Sydney, Australia, then moved back to Germany and founded Studio Joa Herrenknecht in Berlin in 2012, where she now presides over graphic, interior and product design projects. Herrenknecht drew inspiration for her Zenith Shag Rug (2014) from Beni Ourain-style rugs of the early 1900s, made popular by their integration into interiors created by the likes of Le Corbusier, Charles and Ray Eames, Alvar Alto and others. The Beni Ourain tribes of Morocco were renowned for their lavish rugs, woven of high-grade wool shorn from sheep found among the Atlas Mountains and detailed with natural dyes. With thick soft pile that beckons your feet and subtle repeating diamond patterns that catch your eye, Zenith stays true to the Beni originals. Made in India.