Christina Tullock

U.S.A. (1973)
Christina Tullock
Christina Tullock describes her style as “modernist, organic, handmade, timeless and irreverent.” As design director of LA-based rug gallery Woven, she gets to translate that style into original rug designs, influenced in part by personal interests ranging from Japanese design to 1960s West German pottery to British abstract painting.

For Tullock, a Los Angeles native, creativity began at home: Her father was an aerospace engineer who designed satellites, and her mother has worked in architectural lighting for thirty-some years. A degree in theater from New York University further set the stage. “As soon as I realized I could get paid to creatively solve visual problems,” she says, “it all clicked for me.”

After time spent working in an antique shop and helping to run the gallery of rug designer Christopher Farr, in 2015 Tullock became design director at Woven, a position that gives her a hand in anything and everything visual pertaining to Woven and Studio Woven, the company’s contemporary and modern line. She was drawn to Woven by the “history of the antique rug collection started by Abraham Moradzadeh 50 years ago and the opportunity to design a new collection of rugs with the level of freedom I was granted by the Moradzadehs.”

Tullock likens the collaborative process at Woven to a creative lab. New design ideas might originate with her own paintings and drawings, inspired by something as everyday as watching a movie (recently it was Akira Kurosawa’s Dreams). She’ll “draw or paint an image and show it to [creative director] Sam Moradzadeh, and he’ll think of a weave he’s been dying to try out.” Alternatively, Moradzadeh “comes up with an idea, I’ll draw it up, we’ll discuss it more, then colors are picked and samples are created.”

Tullock thrives on every stage of the process, from concept to finished piece. The reward: seeing a Woven rug installed in a client’s home. “It’s such a great feeling!”
Christina Tullock
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