Designed by Naoto Fukasawa for Serralunga
We want you to be delighted with your new purchase. If you need to make a return, we're here to help. Please review your item(s) upon delivery. If there is an issue with your order, contact your local DWR Studio or our customer service team at 800.944.2233 or service@dwr.com within three (3) days of receipt. If you receive a damaged, defective, or incorrect item, we’ll make it right.
- Returns must be received in original condition within 30 days of receipt.
- Shipping charges are non-refundable. You will be responsible for outbound and return shipping and delivery charges.
- Returns are accepted only at our warehouse—not at DWR Studios, DWR Outlets, or company headquarters.
- Your refund will be reduced by a restocking charge equal to 10% of the purchase price (accessories, bedding, Sonno mattresses*, and towels are exempt).
- Credit card orders will receive refunds in the form of a credit back to the original account.
- Check and cash payments will be returned via a refund check or DWR Merchandise Credit.
- Be sure to retain the original packing materials, receipt, and all merchandise tags for returns.
- Custom or special order furniture.
- Floor samples and items purchased from DWR Outlets and eBay.
We can accept cancellation of your order for items that have not yet shipped or are on backorder. In-stock items normally ship within 24–48 hours after an order has been placed. Once an item has shipped, cancellation is not possible.
- If you order by credit card, your card will be charged as each item is shipped.
- Custom and special order items cannot be canceled.
Try Sonno risk-free for up to 100 nights (with a minimum of 30). If you decide to return the mattress, contact your local DWR Studio or call 800.944.2233 for a refund and free pickup.
- One sleep trial per household annually.
- Delivery fees nonrefundable.
All items purchased from Design Within Reach are made pursuant to a shipment contract. This means that the risk of loss and title for such items pass to you upon our delivery to the carrier. If your order is placed with a purchase order, the shipping term of FOB DWR shipping dock will supersede any shipping terms in your purchase order.
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Request Free SwatchesAfter a brief career as a watch designer, Naoto Fukasawa moved to the United States to work for the design firm IDEO in 1989. Still learning English, Fukasawa used visuals to communicate with his Silicon Valley coworkers as they designed computers, medical devices, furniture and sporting goods. In 1996 he returned to Japan, where he launched IDEO’s Tokyo office, and seven years later he started his own company. Fukasawa’s approach to design is based on careful observation of people’s actions and feelings. It is in the study of these behaviors that he is able to create products that fit into people’s lives so naturally that they are “Without Thought” – a concept he now teaches at two universities and to clients worldwide. In designing his Cup Planter (2003), Fukasawa was inspired by the curved shape of ancient wooden bowls to create “a cozy atmosphere for plants.” The double-walled construction is crafted of UV- and weather-resistant polyethylene that is 100% recyclable. Cup can be drilled in the center from the inside out to allow drainage. Made in Italy.
JAPAN (1956)
Naoto Fukasawa first discovered product design as a high school student when he read job descriptions in a magazine that characterized “product designer” as someone who, quite simply, makes people happy through objects. Fukasawa was intrigued.
Originally from Yamanashi prefecture in Japan, Fukasawa graduated from the product design department at Tama Art University in Tokyo in 1980. He began his ...
Polyethylene.
