Danish designers Jonas Bjerre-Poulsen and Kasper Rønn named their company Norm to express their dedication to “working with Danish norms and standards refined over hundreds of years,” says Bjerre-Poulsen, “rather than rejecting them in the endless search for new.” The sincerity of their approach – bypassing flashy design for good design – shows in the quality of their work. These are products that endure both physically and aesthetically. The Finn Collection (2013) they developed for Design Within Reach is directly tied to their philosophy in that it was built on a passion for details, tactility in design and creating for the need. “Norm products never crave to be anything but what they are,” says Rønn. “That is the combination of utility, purity and quiet beauty.” The teak frames can be oiled to maintain their original color or left alone to develop a beautiful silvery patina. Made in Indonesia.
- The Finn Collection has been honored with a 2015 Architizer A+ Jury Award – selected by 300-plus international architecture and design leaders – and a 2014 Chicago Athenaeum Good Design® Award.