Rooted in history, designed for today GUBI sits at the intersection of design heritage and modern living.
"Furniture pieces are more than just pieces – they’re objects for memories and emotions,” says GUBI CEO Marie Kristine Schmidt. Her sentiment is reflected in the brand’s collection, which celebrates nearly a century of modernism. Under Schmidt, GUBI revives authentic icons – like Pierre Paulin’s F300 Chair and Tobia Scarpa’s Elogio Sofa – while shaping future classics with today’s leading designers. “We stand on the shoulders of the past,” says Schmidt, “and we can see that in the designers that live today.” Bridging decades, continents, and perspectives, GUBI refines its global outlook through the distinct voices that design furniture for the moments that shape a lifetime.
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