Rooted in history, designed for today GUBI sits at the intersection of design heritage and modern living. Under CEO Marie Kristine Schmidt, the brand revives icons from the past – like Pierre Paulin’s sculptural F300 Chair – while shaping future classics with today’s leading designers. Bridging decades, continents, and perspectives, GUBI celebrates nearly a century of design through the distinct voices behind each piece. Says Schmidt, “We stand on the shoulders of the past, and we can see that in the designers that live today.”
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