Danish designers Jonas Bjerre-Poulsen and Kasper Rønn named their studio Norm to express their dedication to “working with Danish norms and standards refined over hundreds of years,” says Bjerre-Poulsen, “rather than rejecting them in the endless search for new.” The sincerity of their approach – bypassing flashy design for good design – shows in the quality of their work, which endures both physically and aesthetically. The Menu Bottle Grinder (2011) provides exactly what is expected in a traditional grinder and much more, letting you work with ingredients that you might otherwise never consider. “We wanted to steer far away from the predictable grinders,” says Bjerre-Poulsen, “and instead encourage people to experiment with spices, grains, seeds and all the other modern cuisine ingredients. The new powerful ceramic grinder allows you to be more creative.” Bottle features a one-of-a-kind inverted design that offers plenty of volume and a rubberized exterior for easy gripping. Made in China.