New Nordic Muuto “strives to expand the Scandinavian design tradition with new and original perspectives.” The company handpicks the brightest designers in Scandinavia and invites them to express their stories through everyday objects, resulting in what some are calling “new Nordic.”
Muuto is rooted in a Scandinavian design tradition characterized by enduring aesthetics, functionality, craftsmanship and an honest expression. By expanding this heritage with forward-looking materials, techniques and bold creative thinking, Muuto’s ambition is to deliver new perspectives on Scandinavian design. Muuto, comes from the word muutos, meaning “new perspective” in Finnish. The company handpicks leading contemporary designers who interpret its philosophy and collaborate with the passionate Muuto creative team. Muuto design is recognizable because it has muutos: “objects made sublime through new perspectives, enjoyed across the world, representing the best of Scandinavian design today.” At Muuto, being able to deliver high quality products is of the utmost importance. To ensure this mission, continuous testing is at the heart of its design and development process. Muuto sources its raw materials with the greatest care and views sustainability as an integral part of the Scandinavian design emphasis. As part of Muuto’s Scandinavian heritage, the company places an emphasis on craftsmanship while valuing the functional, long-lasting properties of its designs. Muuto’s suppliers have been selected with the utmost consideration, with only those living up to its high standards being handpicked to collaborate with the company. The majority of Muuto textiles used for upholstery are certified with the EU eco-label while the company works to adhere to regional and global standards.
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